College International Student Recruitment Pitfall #1

Using the same marketing materials to recruit students from all countries.

Because of cultural differences, students from different countries are looking for different things, and they have different mentalities. So the selling points of your programs are different for each country.

The selling point for one country is not the same as the other.

The ideal way is to have a different set of marketing materials down the road for agents and students, with different selling points.

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