The average price per Facebook ad in Q1 this year increased by 30 percent year-over-year.
Since the iOS update, the cost of Facebook ads have increased even further. You’re probably suffering heavily right now and not getting as much value from Facebook ads.
All that marketing budget which could have been put into good use in other areas of your school or business, it’s all poured down the drain.
It’s no surprise that your Facebook ad costs are rising. Maybe your ad account has even been disable so your business is on a standstill.
If you’re working with an agency or using Facebook ads yourself, you will notice the same thing.
Smarter owners and decision-makers are already diversifying their marketing channels, as they realise they can’t just rely on Facebook ads
The natural alternative is Google Search ads, but as you know, though they can be effective, they’re also much more expensive than Facebook and the competition is high.
However, there’s an alternative to Facebook ads both of these advertising methods.
The new way is Youtube ads.
In fact, Youtube:
– Is 2nd largest search engine in the world after Google
– Has the most high-income earners out of the platforms
Whereas for Youtube ads can showcase your products/services in video format, where people usually have the sound on as well and could deepen your relationship with your prospective students and buyers.
According to OptinMonster, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
When Sproutsocial did an experiment and invested the same amount of advertising cost on Facebook ads and Youtube ads, they found that though they both brought in a similar amount of leads, but Youtube created more qualified leads.
These results cannot be replicated with Facebook ads.
With the Facebook ad costs rising, Youtube Ads is gaining attention but still underutilized, because they are afraid to make the move and want to stick to their comfort zone.
If you’re an action-taker…
We can help you with creating, researching and launching Youtube ad campaigns within 15 days. To learn more about how Youtube ads work, get your case study below.
Need our help with your international student recruitment strategy? Request a callback and learn more:
Vivien Founder of YGS, 361% increase in students within 6 months. Expert in Youtube Ads for International Student Recruitment.
If you’re interested in starting to recruit students or scaling up then definitely reach out and request a free strategy session today.